Busted Beauty: Giants Show Some Slow Down

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Revlon, Ulta Beauty and Sephora All Show Declines

Ruh roh. Blaming (i) a migration of consumers to specialty beauty retailers, (ii) ecomm, (iii) store closures, (iv) inventory reductions among mass retail partners, and (v) inventory rebalancing, Revlon Inc. ($REV) reported dogsh*t numbers this past week with EBITDA numbers posting nearly 49% below analyst estimates. The bonds promptly traded down. Curiously, Ulta Beauty Inc. ($ULTA) equity is off roughly 25% the last three months. Sephora ($LVMH), too, is experiencing lower numbers and "traffic is slowing down a bit...." But, don't worry: beauty is impervious to ecommerce because women want to try makeup in store. Mmmm hmmm.

Fast Forward: Short Sephora & Lululemon & Whoever Makes Sheets These Days

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We're seeing more and more written about Glossier (women's beauty lifestyle brand) and Outdoor Voices (women's athletic gear) and word is that they may both be coming to a mall near you. Meanwhile, Caspar will now follow Harry's razors increased distribution strategy via partnership with Target (though not for mattresses...yet). We highlight this merely to get away from the male-centric (and false) emphasis on Warby Parker and Bonobos being the saviors for everything brick-and-mortar.