Peloton is Expanding its Experiential Retail Presence in NYC

Peloton - the "fitness brand" bringing exercise bikes into the home for your spinning enjoyment - is expanding its brick-and-mortar footprint with its second rental in NYC. In its first location, it leveraged the "experiential" nature of its brand by providing classes. And that's, like, all the rage. But experiences aren't necessarily always the panacea for retail.