šApple is Really Sticking it to Facebook, Snap, and Moreš
Who wouldāve guessed that a company as large and pervasive as Apple Inc. ($AAPL) could affect so many other companies whenever it takes action. š¤·āāļø
Weāve talked about Appleās new iOS feature called āApp Tracking Transparencyā in the past (here, here and here), highlighting how it was going to complicate things for Facebook Inc. ($FB) and, in turn, all of the small and medium-size businesses that rely on the social media platform for customer acquisition.
And indeed it has complicated things.
Recently a SF-based company called Moloco Inc. ā an adtech company that strives to empower mobile businesses to thrive by turning data into ad performance ā released a report thatā¦
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