We love this. Take conventional retail analytics data, sprinkle on a bit of crowdsourced retail recon (parking lot vacancies), and slap a "machine learning" label on it and BOOM!, you've got yourself an (allegedly) algorithmically-generated conclusion that 200 JC Penney locations have a 67% chance of dying. Newsflash: WE could tell you that 200 JC Penney locations have a 67% chance of dying without a single line of code. That'll be $25k please.