Wish is Coming for it. 

The irony about the ongoing Amazon narrative, however, is that it's not like there aren't companies gunning for it. Even the Jedi got hunted. It just takes an audacious foe. Or a well-financed one but lets not split hairs. Enter Wish. We have previously mentioned Wish here and here and, with a new round of funding valuing the company at $8 billion, the company is becoming VERY real. For those of you advising retailers, you might want to make sure they're watching their flanks and not just focusing solely on Amazon.