Circuit City. It's back. On Monday, the CEO of Circuit City announced via press conference - at CES no less - the re-launch of Circuit City and the messaging on it is everything you'd expect from a once-brutally-disrupted retailer seeking to re-emerge in 2018. "Social-focused e-commerce?" Check. "AI?" Check. "Web platform?" Check. The website is lit, complete with this highlight, "For the new breed of American workers who we call the “millennials”, we will offer 24/7 Customer Service...." Yeah, sure, good luck with those American workers you call "millennials." Alexa, please block all messaging from Circuit City.