This makes zero sense. The no-possession simple-life "experiences" generation is suddenly jumping on the consumption bandwagon and using SUVs as their foray into spending? What. The. $*#&. Did they just wake up and suddenly realize there's a kid in the room next to them and that - given the post-1980 definition - they are in their late 30s? No wonder there's talk about Generation X being the Jon Snow of the United States.