Add Yeti to the list of clicks-to-bricks companies. This piece describes the company's effort while highlighting the new "experiential" nature of brick-and-mortar retail and serving as a solid marketing piece for Mood Media. Which is bankrupt. A fact neglected in the article. But we digress. Side note: Yeti is a cooler and mug company categorized as a "premium outdoor lifestyle brand." Premium coolers? Seriously? We were going to rip on this concept until we tried one and, to be fair, it's a pretty solid product.