The past few years haven't been kind to the sporting goods and outdoor retailers with The Sports Authority, Eastern Mountain Sports (twice), City Sports, Golfsmith, Gander Mountain, MC Sporting Goods and JackRabbit Sports going bankrupt or being sold for parts. Now word is via Goldman Sachs that large brands like Nike ($NKE) will use Amazon's distribution channel directly and for exclusive products in an attempt to capture more of the millennial market. The news sent Foot Locker ($FL) and Dick's Sporting Goods ($DKS) stock reeling. This also doesn't bode well for the likes of Hibbett Sports Inc. ($HIBB).