We poked fun at Fashion to Figure because the timing of its bankruptcy filing couldn't have been worse - mere days before #BlackFriday and #CyberMonday. That said, there's a strong argument for over-sized women being an underserved demographic and New York & Co. ($NWY) seems to agree; it has purchased F2F's customer lists, trademarks, trade names and in-store assets (but not inventory) for $2.4mm. Or, ex-ing out the IP and fixtures, for $0.20 per customer name.