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Mobile Ad Boom - Zombifying Magazines and Newspapers

The chart below (credit: Statista) paints a ROUGH picture for the print industry. Nothing new here but as ad revenue continues to be cannibalized by mobile, it will take more than a charitable post-Trump uptick in newspaper subscriptions to save the magazine and newspaper industries. Query to what degree the re-emergence of podcasts is reflected in these statistics.  

Original Statista Piece here.