As we’ve previously announced, we’re a bit more bandwidth constrained now that we’re deep into summer and so we’re going to use this opportunity to, among other things, (a) update some processes on the backend and (b) experiment with content distribution. For instance, we never actually A/B tested whether recurring Wednesday and Sunday a$$-kicking briefings were the right way to deliver our content. What’s an A/B test, you ask?

Consider a scenario where you know you’re going to be pitching juicy retail mandates 20 straight times against XYZ Group, a competitor restructuring advisor. You can go in with the same basic pitch framework each time and roll the dice but, ultimately, you’ll have no data to judge your strategy. You might as well just be throwing darts.

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