PETITION

View Original

đŸ’„ The Evolution of Media: The Force is Strong with Podcasting (Long Monetization)đŸ’„

We’ve been focused lately on content. In “Disruption, Illustrated. Fuse LLC Files for Bankruptcy. (Long Netflix),” we discussed the bankruptcy of Fuse Media LLC, a TV and radio content provider that got disintermediated, in part, by the evolving nature of content distribution and consumption. In “đŸ“șTV Content Distribution is in a State of FluxđŸ“ș,” we discussed how AT&T, from its vantage point as a distributor, was looking to combat the current trend of increased content costs despite lower content viewership. No doubt, content creation, consumption and distribution are evolving in real-time and there will be real winners and losers.

With respect to content consumption, Netflix Inc. ($NFLX) CEO Reed Hastings once notoriously said back in 2017:

“Sometimes employees at Netflix think, ‘Oh my god, we’re competing with FX, HBO, or Amazon,” said Hastings, “but think about if you didn’t watch Netflix last night: What did you do? There’s such a broad range of things that you did to relax and unwind, hang out, and connect–and we compete with all of that.”

More specifically, explains Hastings, there are only a certain amount of hours which humans can tend to activities, and Netflix’s goal is to occupy those moments–and deliver the utmost joy to the consumer during that opportunity.

“You get a show or a movie you’re really dying to watch, and you end up staying up late at night, so we actually compete with sleep,” he said of his No. 1 competitor. Not that he puts too much stock in his rival: “And we’re winning!”

Sleep, huh? Uh huh, sure. That makes total sense.


WANT TO READ THE REST OF THIS ARTICLE? CLICK HERE AND SUBSCRIBE NOW. (YOU AND YOUR BOSS WON’T REGRET IT)