Occasion Brands LLC

July 22, 2020

Occasion Brands LLC is owner and operator of three e-commerce properties that hock dresses for proms, homecomings, weddings, and other special occasions; it owns promgirl.com, simplydresses.com, and KleinfeldBridalParty.com. The company is owned by a lower middle market private equity shop called Milestone Partners. Thanks primarily to promgirl.com, the business generated gross revenue over $50mm in both ‘18 and ‘19.

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• Jurisdiction: S.D. of New York (Judge Bernstein)

• Capital Structure: $1.5mm of secured indebtedness via promissory notes (Milestone Partners), $2.5mm Allure promissory note, $1.325mm PPP (JPMorgan Chase Bank NA)

• Professionals:

  • Legal: Sills Cummis & Gross PC (S. Jason Teele, Daniel Harris)

  • Financial Advisor: Insight Partners LLC (Robert Nolan)

  • Claims Agent: Omni Agent Solutions LLC (*click on the link above for free docket access)

• Other Parties in Interest: